Chino, CA – Armed with information, willing to try new things — and blog about it — a new generation of adult consumers is finding more fun and enjoyment in their sex lives than ever before. The Sexperts blog program from California Exotic Novelties gives these users a platform to share their experiences and inspire others to try something new.

California Exotic Novelties Vice President of Sales, Jackie White, knows first hand: “there’s no question that online information-sharing has been an amazing asset to the adult toy industry,” says White. “The Cal Exotics ‘Sexperts’ blog program allows users to compare notes about what works for them. And ‘word of mouth’ from satisfied customers is the best kind of advertising!”

Since its introduction at the 2009 ANME show, Sexperts has grown to 100 qualified bloggers worldwide and nearly 1,000,000 views each month. The program operates by sending Sexperts a monthly toy to review and monitoring the results. The products are a cross-section of new releases from low, middle and top price points.

“When Al Bloom and Dave Newman Advertising first came to me with this program, I was a little skeptical about what it would mean for us,” says California Exotic Novelties President and Founder, Susan Colvin. “But after almost a year we realize that social networking is a valuable marketing tool and I’m just thrilled with the results!”

Director of Marketing, Al Bloom, adds: “We’ve been able to refine the list of Sexperts to identify the ones with a unique voice, who are serious about supporting the program and providing valuable feedback.” A monthly report keeps track of Sexpert reviews, reaction and web traffic.

“Most of the time we hit it out of the park… but even when we don’t, we get valuable information,” says Bloom. “The Sexperts and their followers give our product design team an unvarnished view of what they want and need from our products. And consumer trust is strengthened because they know Cal Exotics is really listening to them.”

On the sales side, White knows there’s power in the blogged word. “It’s not a coincidence that the products reviewed by our Sexperts are selling more rapidly than usual,” assures White. “Blog readers are also consumers. The Sexperts provide information and spark new ideas that drive sales. It really is amazing!”

Today’s consumers are turning to the internet for honest information and frank opinions about their intimate lives — and California Exotic Novelties is at the forefront of social networking for the adult toy industry. Qualified bloggers may apply to join the program at www.calexotics.com.

About California Exotic Novelties

California Exotic Novelties is the nation’s leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, ‘Cal Exotics’ maintains a network of manufacturing and distribution facilities world wide. Its products are available on-line and from retailers throughout the world.

Merchandise Contact
Al Bloom
Director of Marketing
California Exotic Novelties, LLC
Phone: (909) 465-4946
Email: al@calexotics.com
Web: www.calexotics.com

Press Contact
Dave Newman
Dave Newman Advertising
Phone: (818) 861-7444
Email: pr@calexotics.com